Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

This literature survey article discusses the impact of brand image and advertising on purchase intent decision making with aim generating research hypotheses about effects between variables that can be used in further research. The method writing this review is a library derived from online media such as Google Scholar, Mendeley, other media. results search are: 1) Brand influences intention. 2) Advertising intent. 3) purchasing decisions. 4) 5) Purchase It hoped future researchers will able to add or study influence interest decisions, price, product quality, service ambassadors, trust.